US shoppers planning to spend 4% more during 2019 holiday season

Conducted in collaboration with Prosper Insights & Analytics, the results of the annual consumer survey appear to complement the figures presented by the holiday spending forecast published by the NRF in September, which predicted that retail sales in November and December 2019 will increase between 3.8% and 4.2%, totaling between $727.9 billion and $730.7 billion. According to the latest survey, most consumers are intending to split their spend across different channels and store types, with 56% of shoppers intending to make online purchases, 53% planning to go to department stores and 51% heading to grocery stores. Clothing and accessory stores also proved popular, with 34% of survey respondents saying they had plans to shop at this kind of establishment.คำพูดจาก